All about the World of Pull & the Personal Data Locker, and the history of big data.
Last time on DataSlaves, we explained why the data you create online belongs to you, instead of businesses, corporations or governments. We explained exactly how corporations track and exploit your data, and how their models for storing your data put your privacy and security at risk.
In #DataSlaves 2, we’re going to be introducing our visionary solution to managing your personal data. One that not only protects you against exploitation and privacy breaches, but one that also enables you to reap the benefits of it.
As we explained in DataSlaves #1, everyone wants to collect as much of your data as possible. The more corporations, governments and organizations learn about you, the more power, influence and control they have.
It's estimated that every second, there’s enough personal data created to fill up an iPhone. Unfortunately for everyone, most of this data is siloed across hundreds of different platforms, organizations and services. In some cases, your data simply sits there, waiting to be leaked or hacked.
Since corporations and governments are all technically competing against one another, they’re not incentivized to make your data accessible to you, or to anyone else.
Because of this, each platform has their own unique systems for inputting and labelling data - and while they all insist on gathering as much of it as possible - most are unsure just what to do with it.
This capitalist-eque way of approaching data means that companies simply hoard terabytes of everyone's data, but don’t know how to meaningfully categorise/segment, use or interpret it. Instead they collect all the data they can get their hands on, creating a wasteland of information that simply sits there, making accessing this valuable consumer information expensive and difficult.
The lack of a universal system for managing personal data prevents its true power from being unlocked. By leveraging decentralized technology, we want to turn big data into little data - with significantly greater value.
To gain the most from your data, it should all be interconnected and categorized in a universally standard way. instead of being owned by different platforms, segmented across their private databases.
Let’s look at medical records to explain what we mean when we say your data should be “connected” or “unlocked”:
Think of all the times you’ve been to see a doctor since you were a child. Try to remember all the different blood tests you’ve had, vaccines you’ve had administered and medications you’ve been prescribed.
Now, imagine that all those, along with notes from your doctor, and medical diagnosis’, were stored in your very own data locker that only you had control over.
Imagine then that you could take this data, and share it with any doctor or hospital in the world, no matter where you go.
This would make it so much easier for doctors to diagnose illnesses and conditions in new patients. It would make sure that symptoms weren’t overlooked, and that medicines weren’t over-prescribed.
This would enable a much superior service, slashing the times it takes to diagnose illnesses so that you could get fast, life-saving treatment.
Pillar will be the locker for all of your data and personal information. Instead of platforms and businesses owning your personal data, you will, and you’ll be able to access your data wherever you go.
All of your personal information - from your photos, contact details, documents, purchasing histories, medical history, clothing size, shoe size - will be stored in your very own data locker.
Your data will still exist, yet in a way that preserves your privacy. This paradigm shift will ultimately serve not just you, but the businesses you interact with too.
This is not just hypothetical - we’re already planning to integrate some of the solutions that will enable you to capture, control and monetize your data.
[EMBED 2020 VISION]
Once these are built in, you’ll get to decide who gets to use your data, and what for. You’ll also be able to grant temporary access to your data to those who absolutely need it, in order to deliver a high quality service.
If you wanted to open a new bank account for example, you could temporarily give your bank permission to access your passport number to confirm your identity, so that they can open a new account for you, or you may give Amazon permission to view your postal address when they need to post orders to you.
Once the service is completed (and there’s no longer any need for the platform to have your details), you’ll be able to revoke access to it.
This stops platforms from using your private information in ways you’re not comfortable with, and also stops it from being compromised in data breaches and leaks.
We’re currently working on integrating a data marketplace solution that will allow you to monetize your data should you want to, as well as trialling interactive ads that reward you with crypto for sharing your anonymized data.
Since you’ll be in control of your data, you’ll get to decide whether or not you want to share your personal information for marketing or research purposes. If you choose to share your information, you’ll be rewarded for it.
With this new model of data management, you’ll get a far-more personalised experience than you do today, and your privacy and security won’t be at risk.
Instead of pushing your personal information to countless platforms, our Offers Engine will pull offers to you - acting like a Kayak for the entire web. It will scan our partners sites and pull and present personalized offers that have been tailored to you based on the data stored in your data locker.
This also means the offers presented to you will be much more relevant to your personal needs, than those that you receive in your inbox today.
Businesses will ultimately need to try harder to compete for you as a customer - and you won’t need to hand over any of your personal information.
So far our Offers Engine already pulls in offers from numerous decentralized exchanges and token swap protocols. We hope to expand these offers to include every kind of service imaginable.
Pillar’s Personal Data Locker and Offers Engine will transform the way we engage with services and businesses online. We will pave a new kind of relationship between consumers and the enterprise, one that is mutually beneficial, rather than exploitative
The transition from a world of “push” to “pull” is not going to happen overnight, in fact it could take years to adapt to this new way of managing data.
That’s why we’re working hard today to build an empowering and intuitive platform available for you now. One that will give you the security and control over your data that you deserve - because control of your data should be a right, not a privilege.
Up next in DataSlaves is a list of the some of the biggest #hacks and #databreaches of the decade…